Pear Tree

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Pear Tree window vinyl

Pear Tree window vinyl

Pear Tree Bar signage

Pear Tree

The University of Worcester has completely refurbished its Students' Union. Previously The Dive, it is now the Pear Tree and Maros Holmes Creative were asked to help them with their rebrand.

Although we considered the more obvious solution of an image of a pear tree, the solution lay in a slick, modern typeface that fits beautifully with its new surroundings. It had to work for a bar and a coffee lounge run by Starbucks, as well as an event venue that hosts parties and proms. The new brand was rolled out through traditional advertising and social media, and then applied carefully to the space through signage and vinyl lettering, and of course menus and event posters.